Most Northern Belles wear some sort of lip color, whether it's lipgloss, lipstick, or plain ole Burt's Bee's (my personal fave). I personally don't ever like wearing bold colors just because my lips are so bold already, I don't need people to be looking at them more than they already do (haha).
So enough already, here's my review: L'oréal's Colour Riche is amazing. It's not sticky like most lip sticks, and it's not dry like others either. I would say it's honestly more of a balm than anything. It goes on like Chapstick, moisturizes like a lip butter, and the color is rich (but light in my case). The colors I chose are 218 (rose elixir) and 518 (tender mauve) which are both naturalish lip colors.
They run pretty cheap, about $10 per tube, and depending how much you use lipstick will last you a while. Overall I would give it 4.5 out of 5 stars, just because it didn't keep my lips as moisturized as I would have liked. Otherwise, it was great! Tip: if you go to Walgreens to get it ask the beauty advisors if they can give you a L'oréal coupon, it could save you a few bucks! Don't forget about their balance rewards program either! The cosmetics are always on sale with your card.
Go get some!